The National League has struck a major partnership with Elms Marketing, making the UK-based firm the exclusive supplier of letters, numbers, and sleeve badges for all 72 clubs from the 2025/26 season.
Announced this week, the agreement sees Elms—a long-time player in football branding through UEFA, the EFL, and Premier League clubs—step into a key role across the three divisions of the National League.
After already delivering sleeve badges for the 2024/25 season, Elms will now take over full kit personalisation duties, bringing a fresh level of professionalism to the League’s on-field image.
“This partnership isn’t just a win for Elms Marketing – it’s a victory for football fans everywhere,” said Declan Gleeson, General Manager at Elms Marketing UK. “Our commitment to quality and innovation will ensure that every badge, name, and number reflects the passion and energy of the beautiful game.”
Behind the Scenes: Elevating the Football Pyramid
Jon Warburton, Head of Commercial for the National League, praised the move as a strategic milestone:
“While on-pitch fortunes steal the headlines, off the pitch the League has been working hard to bring on new Partners who share our passion for football and understand the value that our League brings to the wider football pyramid.”
Warburton noted that Elms’ commitment to the League highlights how much the competition has evolved in recent years:
“The faith and support that Elms have placed in the National League, when considered alongside all their other partnerships, just shows how far we have developed.”
